Originally published on Wed June 22, 2011 9:01 am
The government says junk food marketers shouldn't advertise to kids. Not just on TV, but also online, in schools and in stores.
The guidelines being proposed are voluntary; food companies can opt out. Still, with four powerful agencies, including the Federal Trade Commission and the Food and Drug Administration, throwing their weight behind the proposal, the food industry is taking the measure seriously.
One of the most contentious issues is whether the marketing limits should be applied to older kids, aged 12 to 17 — like 13-year-old Reed Weisenberger.
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